Top 5 Virtual Fitness Programs on Android in Belgium Q4 2023

In Q4 2023, the virtual fitness app market on Android in Belgium showcased varied performance trends across the top five applications. Here's a closer look at the data from Sensor Tower.

Strava: Run, Bike, Hike started the quarter with a weekly revenue of around $11.6K, experiencing a gradual decline to approximately $8.1K by late October. The app saw a resurgence in mid-December, closing the quarter at around $10.8K. Downloads followed a similar pattern, starting at 2.8K in late September and dipping to around 1K in early December before recovering to 2.2K by the end of the year. Weekly active users (WAU) fluctuated, starting at 123K and declining to about 97K in late November, but rebounded to 121K in the final week of December.

Fitbit exhibited a steady revenue stream, beginning the quarter at $4.7K and peaking at $5K in the last week of December. Downloads were relatively stable, with notable spikes, particularly in the last week of December, reaching 1.9K. WAU remained consistent, starting at 48.4K and ending the quarter at 47K.

komoot - hike, bike & run showed a varied revenue trend, beginning at $4.9K, dipping to around $1.6K in November, and closing the quarter at $3.9K. Downloads started strong at 4.1K but saw a decline, bottoming out at 1K in early December before recovering to 2.4K by the end of the year. WAU started at 47.8K, experienced a drop to around 40.7K in early December, and then increased to 48.7K by the end of December.

Start 2 Run maintained a consistent revenue, starting at $1.8K and ending the quarter at $1.5K. Downloads were relatively low but saw a significant spike in mid-December, reaching 1.3K. WAU data for this app was not available.

Geocaching® exhibited a fluctuating revenue trend, starting at $1.5K, peaking at $2.6K in early November, and ending the quarter at $1.4K. Downloads started at 468 and saw a decline, bottoming out at 123 in early December before climbing to 336 by the end of the year. WAU started at 2.1K, experienced a drop to about 1.4K in early December, and ended the quarter at 1.9K.

These insights are based on data from Sensor Tower. For more in-depth analysis and trends, visit Sensor Tower.